We are not just another retail analytics company. We're a consumer performance company.

WHATALOCATION was founded to close the massive digitisation and data gaps that exist between brick-and-mortar retail and e-commerce. Our Retail OS enables brick-and-mortar retailers to make better, more informed decisions with best-in-class AI / ML-generated insights and user-friendly visualisation tools when it comes to selecting new sites, managing store networks and boosting same-store sales.
Our values
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Even if every step with a new customer leads into the unknown, we at WHATALOCATION usually know the goals and challenges in advance. You can call it what you like, but retail remains retail - even if the landscape and customer needs are constantly evolving.

We have established a reputation for integrity by being honest and transparent with stakeholders, whether associates, external partners, or team members. At WHATALOCATION, we don't just talk about innovation and learning, we make it a reality. We develop scalable products that serve as a platform for continuous improvement and learning.

Our culture is built on the belief that there's always more to learn, always more to uncover. This emphasis on innovation and learning is not just a part of our work, it's a part of our identity, inspiring and motivating our team members to contribute to our growth and the growth of our customers.
WHATALOCATION
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Retail first, always
At WHATALOCATION, we are committed to revolutionizing the retail industry through innovative SaaS solutions. Our unwavering dedication to "Retail First, always" guides every aspect of our operations, from product development to customer service.
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Learn, every day
Our organizational culture is founded on the principle that there is always potential for discovery and innovation. We recognize that setbacks often provide more valuable lessons than successes. We strive to foster a culture of continual advancement, skill enhancement, and knowledge sharing. Additionally, we translate our learnings into practical tools and opportunities to benefit others."
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Show courage
We investigate emerging technologies, concepts, and potential future developments that may appear distant or unconventional to others. We approach skepticism with respect while reinforcing our exploration with conviction and empirical evidence. However, demonstrating courage extends beyond advocating for the future; it involves taking responsibility for our choices. We are not hesitant to make initial errors, nor do we shy away from acknowledging them. Such missteps present valuable opportunities for learning.
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Take action
Innovation is an expansive domain with boundless potential, which can understandably be overwhelming. We thrive in uncertainty and believe that the most effective approach to navigating it is by taking incremental steps. We leverage the most comprehensive data available, decompose complex challenges into smaller, testable hypotheses, and develop prototypes and proof-of-concept models. Our aim is to make progress and accelerate the advancement of the future.
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Create real impacts
At WHATALOCATION, we can't always anticipate the direction our endeavors will take us in. However, we consistently establish clear objectives regarding our desired outcomes. Subsequently, we employ rigorous methodologies to guarantee that we generate valuable insights and contributions throughout the process. We cultivate a reputation for integrity by maintaining honesty and transparency with our stakeholders and by fulfilling our commitments. Our journey frequently culminates in solutions that can be physically interacted with, examined, tested, and learned from.
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Listen to customers
We specialize in emerging technologies, but our ultimate goal is to address genuine retail challenges. Regardless of whether our focus is on our customers, our technology partners, or internal business partners, we endeavor to empathize with and empower those with whom we collaborate.
Berlin

Homebase, Berlin.

Berlin, a vibrant and dynamic metropolis, serves as the ideal homebase for WHATALOCATION. This city offers a unique combination of factors that support our mission and vision:

Thriving Tech Ecosystem: Berlin boasts a thriving tech ecosystem, attracting top talent and fostering innovation. The city's large startup scene and numerous accelerators and incubators provide a supportive environment for our growth.

Global Connectivity: Berlin's strategic location in Europe and its excellent transportation infrastructure make it a hub for global business. This connectivity allows us to easily collaborate with partners and customers everywhere in Europe.

Diverse Talent Pool: Berlin is a multicultural city with a diverse talent pool. This diversity brings a wealth of perspectives and expertise to our team, enabling us to develop innovative solutions that cater to a global market.

Quality of Life: Berlin offers a high quality of life with a world-class arts & culture scene, top universities and countless entertainment options. This attractive environment helps us attract and retain top talent. And yes, the best burgers in town ... you can find at Burgermeister.

By basing our operations in Berlin, we position ourselves at the forefront of the European tech industry, ensuring that we have access to the resources and talent needed to drive our success.
Open positions
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WHATAPOSITION